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A Message From Our Partner
Gold sits. Coffee gets consumed by Tuesday.
Thirty-five years pricing physical assets taught me one distinction I now use on everything. Stock demand or flow demand.
Gold is stock. Nearly every ounce ever pulled out of the ground still exists, sitting in a vault or a drawer or around somebody's neck. Demand for it is a decision to hold.
Coffee is flow. It is grown, shipped, roasted, brewed and gone. Seventy-three percent of Americans drink it daily. That demand does not have to be persuaded. It has to be supplied, again, tomorrow morning.
I looked at a private producer this week on that basis.
Green Coffee Company farms 45 properties in Colombia, more than 10,000 acres. Projected harvest this year: 5.1 million pounds of unroasted coffee. Last year: 2.3 million. Milling capacity above a million pounds a week, the largest in the country.
The flow already has somewhere to go. 3,000+ stores. 130+ grocery chains. 21 states. Walgreens live in 1,700 locations. Private label into Carnival Cruise Line, the U.S. National Parks and the UFC. You have very likely drunk the product already without knowing whose farm it came off.
Revenue: $1 million in 2021. $26 million in 2025.
My read. A metal position pays you nothing and asks nothing; you hold it and wait for the regime to change. A flow asset pays you only if the operator keeps executing, every harvest, every shelf reset, every quarter. Different risk entirely. Do not confuse the two because both come out of the ground.
Terms: $1.10 a share, $1,001 minimum, no accreditation, up to 20% bonus shares at higher tiers. Unlisted, illiquid, transfers restricted, total loss possible. Size it like growth equity, because that is what it is.
The metal waits for you. The harvest does not.
Paid affiliate advertisement. Green Coffee Company is offering securities under Regulation A. An offering statement has been filed with and qualified by the SEC; qualification means only that the company may sell the securities described in it. Review the offering circular before investing. The shares are private, unlisted and illiquid, there is no secondary market, transfers are subject to board approval, and you may lose your entire investment. Revenue growth and past performance do not predict future results. Non-accredited investors may invest no more than 10% of the greater of annual income or net worth. Under Regulation A, a company may change its share price by up to 20% without requalifying the offering with the Securities and Exchange Commission.
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